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Advertising Campaign

It means a coordinated series of advertisements, conveyed through one or more media, aimed at reaching a goal.

It can be realized at various levels:

  • VISUAL, using real testimonials, fantasy or cartoon characters;

  • SOUND, using a song or a refrain in the various advertisements in a radio or television campaign that making it unique and easily recognizable by the public;

  • SLOGAN, using a claim, a word or a short phrase;

  • STYLE AND ATTITUDE, using a sober style or point to excess.


  • AEC v1.0.2
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    AEC v1.0.2